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Personalize your messages
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Show your gratitude
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Ask for their input
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Surprise and delight them
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Be consistent and authentic
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Here’s what else to consider
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Loyal customers are the backbone of any business, and they deserve to feel valued and appreciated. One of the best ways to create a VIP experience for them is through communication. Communication can enhance customer satisfaction, loyalty, and retention, as well as generate positive word-of-mouth and referrals. Here are some tips on how to communicate with your loyal customers in a way that makes them feel special and respected.
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- Raman Singh Head - CBO Pre-Sales, Solution and Delivery Assurance (Technology, Software and Services) at Tata Consultancy Services
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1 Personalize your messages
Personalization is not just about using your customer's name or sending them birthday wishes. It's about understanding their preferences, needs, and interests, and tailoring your communication accordingly. For example, you can segment your email list based on purchase history, behavior, or feedback, and send them relevant offers, tips, or content. You can also use CRM tools or chatbots to track and respond to your customer's queries, issues, or feedback in a timely and personalized manner.
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- Raman Singh Head - CBO Pre-Sales, Solution and Delivery Assurance (Technology, Software and Services) at Tata Consultancy Services
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Personalization in your interactions, be it in person or offline adds that extra touch which customers cherish. This does not limit to addressing them by name, but goes beyond in identifying their persona, preferences, buying patterns, past interactions, feedback received, social media expressions etc. and trying to share relevant offers, recommendations and soft nudges without being intrusive.
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See AlsoVIP guest management solution: how to treat and handle themIdeas for V.I.P. Lounges at Summer Events | CORT Furniture Rental BlogHow to Properly Make a Hospitality Rider - Backstage CultureLuxury hotel concierge reveals the most outlandish and common requests of VIP guests who pay up to $25,000 a nightI concur with this idea. I think if we had a collaborative teamwork with other department especially sales and call center or the ones who are facing with the customer for the first time we can earn mush more datil about them which can help us in CRM for personalizing.
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2 Show your gratitude
Another way to create a VIP experience for your loyal customers is to show them your gratitude. This can be done in various ways, such as sending them thank-you notes, loyalty cards, discounts, freebies, or invitations to exclusive events. You can also feature them on your website, social media, or newsletter, and share their stories, testimonials, or reviews. Showing your gratitude can make your customers feel appreciated, valued, and recognized, and increase their emotional attachment to your brand.
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this is the functional one. customers love to be seen to consider them especial and being loyal. so let them these since by doing especial things. I remember one time we had printed a photo if our customers while delivering their car, and invited them in a hotel and put the photo on their table. they really like it. they felt the difference.
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3 Ask for their input
Asking for your loyal customer's input is not only a way to gather valuable feedback and insights, but also a way to make them feel involved and respected. You can ask them to participate in surveys, polls, or focus groups, and offer them incentives or rewards for their time and effort. You can also invite them to join your online community, where they can share their opinions, ideas, or suggestions, and interact with other customers and your team. Asking for their input can make them feel like they have a voice and a stake in your business, and enhance their trust and loyalty.
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- Cristina Veltri EdTech Customer Success Specialist | Expert in Customer Retention and Revenue Expansion | AI Enthusiast
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I highly recommend asking for your loyal customer's input. Asking for their input not only strengthens customer relationships but also provides valuable insights for continuous improvement. Here a few ways to execute this strategy effectively:- Surveys and Polls- Incentives for Participation- Online Community Engagement- Feedback Integration
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- Reza Zeinali CRM
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if customer knows we listen him and see feedbacks in any format, certainly he will be one of us.at least he understand to be valuable for us
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4 Surprise and delight them
One of the most effective ways to create a VIP experience for your loyal customers is to surprise and delight them. This means going above and beyond their expectations, and delivering memorable and positive experiences. For example, you can send them personalized gifts, handwritten notes, or video messages, or upgrade their service, product, or delivery. You can also recognize their milestones, achievements, or special occasions, and celebrate with them. Surprising and delighting them can make them feel special, happy, and loyal, and create a lasting impression.
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Have you ever experienced a surprise that made you feel comfortable and appreciated? That extra level of attention must have felt good.Surprises can be wonderful and exciting, but they can also be unnerving if they feel invasive or creepy. The key is providing a thoughtful and personalised surprise without crossing boundaries. A surprise that shows you've been paying attention to someone's interests or needs can be truly memorable and leave a lasting impression. Choose your surprise wisely and ensure it feels comfortable, attentive, and not creepy. A well-placed surprise can make someone's day and leave them feeling appreciated and valued.
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- Waseem Bari 🧩 Experience Design Leader | Service Design | Digital Strategist specializing in Customer Experience (CX) and UX Innovation for Digital Transformation
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Working at Sendoso, I learned how powerful impact and brand loyalty it is for businesses to surprise their customers on their special occasions.When you remember your customers, and make them feel special for their life achievements, they'll remember your brand in return and become your ambassadors through word of mouth.This is why the companies of modern ages spend most on retaining their existing customers.
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5 Be consistent and authentic
Finally, to create a VIP experience for your loyal customers, you need to be consistent and authentic in your communication. This means maintaining a clear and consistent tone, style, and message across all your channels and touchpoints, and aligning your communication with your brand values and vision. It also means being honest, transparent, and respectful in your communication, and admitting and apologizing for your mistakes. Being consistent and authentic can make your customers feel comfortable, confident, and loyal, and build a strong and lasting relationship.
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Maintaining a good baseline experience is crucial for any business. It sets the standard for your customers' expectations of your product or service. However, ensuring your customers know when something is exceptional is equally essential. If you consistently go above and beyond what is expected, then your customers will come to expect that level of service as the new standard.To avoid this, it's essential to clearly communicate to your customers when they're receiving exceptional service. Let them know that this is not the norm but something special you're doing for them. By doing this, you can maintain a good baseline experience while still giving your customers the occasional VIP treatment they deserve.
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6 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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